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Is SMS Marketing Effective?

SMS marketing response rates– 98% open rate (Source: Gartner)– 45% response rate (Source: Gartner)– 95% of all texts are read within 3 minutes (Source: Forbes)– 75% of people would like to have offers sent to them via SMS (Source: Digital Marketing Magazine)– Mobile offers are redeemed 10x more frequently than print offers (Source: eMarketer)– 50% of those surveyed who received an SMS Read more…

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