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SMS marketing response rates
– 98% open rate (Source: Gartner)
– 45% response rate (Source: Gartner)
– 95% of all texts are read within 3 minutes (Source: Forbes)
– 75% of people would like to have offers sent to them via SMS (Source: Digital Marketing Magazine)
– Mobile offers are redeemed 10x more frequently than print offers (Source: eMarketer)
– 50% of those surveyed who received an SMS from retailers, made a purchase as a result (Source: Marketing Charts)
– Sales prospects who are sent text messages convert at a rate 40% higher than those who are not sent a text message (Source: One reach)


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